FreightWise CEO Chris Cochran on FreightWaves: AI in Logistics

At this year’s FreightWaves F3 conference, FreightWise CEO Chris Cochran sat down on FreightWaves Today to unveil Kuebix AI– our next-generation, AI-native Transportation Management System built specifically for shippers. Following a dedicated two-year redevelopment of the legacy platform acquired from Trimble, we’ve rebuilt the system from the ground up to eliminate the rigid, black-box optimization algorithms of the past.

In the featured interview, Chris breaks down how we are putting control directly into the hands of logistics teams:

• Transparent Multi-Stop Planning: Instead of unworkable, automated routes that planners have to fight outside the system, Kuebix AI serves up viable route options side-by-side on a single screen. Planners can easily drag and drop the right scenario- weighing tighter delivery windows against lower mileage and costs.
• Kuebix Connect: Our AI-native middleware allows business users to visually map fields from any ERP, WMS, or point-of-sale directly into the TMS while AI writes and monitors the underlying integration code behind the scenes.
• True Order-to-Pay Intelligence: By unifying data from initial order intake down to direct ACH settlement with carrier treasury, FreightWise Intelligence doesn’t just show dashboards- it automatically identifies the root cause when key performance metrics shift.
• Proof of Value Over Hype: We deliberately delayed our rollout to bypass chatbot for-the-sake-of-it AI in favor of operational execution. While Kuebix AI transforms back-end logistics, we remain firmly committed to human-first relationships- customer support and account management will always be run by real people who know your freight.